Shooting yourself in the foot, marketing-wise, isn’t exactly a smart idea.
But I bet the bloggers among you know that feeling when you realize that the platform you picked for your (new) blog just drives you freaking nuts! Or that several blogs converged, stealthily. You started out in two very different places and topics, but now that you’re writing closer to your truth, you ended up with two similar blogs who could happily co-exist in one place.
I lost my good “web-fairy” two years ago when she got very sick and had her hands full with her young child. Not wanting to add any more pressure on her, I muddled through on my own, building up a website, a blog. I was starting to see a lot of visitors, page views climbed up every time I posted — but the platform was driving me nuts. I couldn’t schedule posts ahead of time. You had to post everything the exact moment you wanted it published! Waah. As a mom with a toddler, that was insane %-)
So I switched to WordPress.com, built up the blog for a second time. I got a lot of likes from fellow WordPressers — who read me through the WordPress app. Which doesn’t count into your stats. Meaning: you’re flying more or less blind because you cannot tell how many people read a post. The stats are quite depressing, especially since this time around, Google seemed to ignore me. Friends said that Google doesn’t like free blogs. Plus the blog was new.
After a few months of that, I was beyond frustrated.
Cue in a visit from my Web-Fairy (like a kind fairy godmother, only much younger and hipper, y’know? ;-) She took pity on me and spent several hours organizing my online-life. We couldn’t get my domain (www.bridaanderson.com) from Weebly, the contract still runs for a while. We couldn’t let the free Brida-wordpress blog point to a new domain.
So I took a deep breath and ordered a second domain, brida-anderson.com, and set up a new self-hosted WordPress blog. From scratch. We also did that for my long-running blog for moms/parents.
In both cases, I could import the blogposts fine but not the images. Gah.
For the first time, everything is in one place and I can go happily forward. But … I keep getting messages on Facebook about the free WordPress blog, which I deleted to avoid confusion. People who follow old links get a “This blog doesn’t exist anymore” error. I took part in blog hops — and now all those links back to me get that error message. Ouch.
Such casualties aside, it feels good to be back with a self-hosted blog. And Google is sending me the first searchers, after only a couple of days. Most recently someone looking for a “fantasy mom”. Not sure they were looking for a writer, though ;-)
You know what, I love starting over like this. All casulties aside. When something’s not working on the blogging-side or the reader-side, ditch that platform and find something that’s a pleasure to read and a pleasure to write in. I think it travels over into the blogposts if you enjoy being on that site. So go for it. And ignore your stats — which will start at zero whenever you switch.
My good webfairy and I found a new agreement. She’s feeling better since she started eating Paleo and her son is out of the worst at 4 and a half. (4 … That magic age when you start to hear yourself think again as a mom!) I’ll supply her with books from her Amazon wishlist in exchange for hands-on help with the administration/programming of my websites. A dream came true. I looooove working with Julia again. :-)